Case Study · Luxury Real Estate · Bangkok

184% more qualified leads —
AI deciding which to call first.

Park Origin came to us leaking sales-rep capacity on low-intent enquiries. We layered an AI lead-scoring model over their Google and Meta campaigns — so every form submission gets ranked in real time, and the Bangkok sales team only call the top-decile buyers.

Park Origin luxury condominium development in Bangkok

184%

Qualified leads

47%

Lower CPL

2.3×

Conversion rate

500+

Enquiries · 6 months

About the client

Ultra-luxury towers in Bangkok's most sought-after locations.

Park Origin develops ultra-luxury condominiums across Thonglor, Phrom Phong, and Phayathai. Their flagship Park Origin Thonglor features three towers from 39 to 59 floors — 1,182 premium units with 60 world-class facilities and units starting from ฿9.56MB.

3 towers

39–59 floors

1,182

Premium units

3 zones

Thonglor · Phrom Phong · Phayathai

The challenge

High enquiry volume. Low conversion. Sales capacity burned on noise.

Park Origin was running paid campaigns that drove enquiries, but the sales team was spending roughly half their call time on buyers who were never going to close — speculative browsers, price-curious renters, wrong-country enquiries. The team needed a way to separate signal from noise before the calls started.

No enquiry triage

Every form submission went straight to the sales team — high-intent HNW buyers and speculative browsers treated identically.

Wrong-audience creative

Paid media was generating volume but was reaching price-curious leads, not the ฿25M+ buyer segment the towers were built for.

Attribution blind spot

Sales couldn't prove which campaigns actually produced closings, so budget kept pouring into the loudest channels, not the best ones.

The fix

So we built the system that sorts them.

The system

An AI scoring layer, and the campaigns that feed it.

Here's one enquiry scored end-to-end — then the four components running behind it in production.

InsightAX · Lead Scoring Engine· model v2.4

LIVE

Incoming enquiry

Sarah Chen

Singapore

5 units viewed · tour booked

Signal analysis

01 / 04

Deal band

฿22–28M tier

+28

Location intent

Thonglor HNW zone

+22

Engagement

5 pages · 8:42 session

+18

Intent action

Tour scheduled

+25

Timing

Active in last hour

Running total

0/ 120

Trained on 12 mo of Park Origin conversion data · retrained weeklyTop-decile routed to sales · rest to nurture

What powers it · four components

Trained the scoring model

Twelve months of historic enquiries stitched to closings. The model learned which signals correlate with buyers, not browsers.

Rebuilt paid media

Google Search, Display and Meta campaigns rebuilt with HNW audience modelling, dynamic unit-type ads, and retargeting by engagement depth.

Wired InsightAX attribution

Every enquiry tagged by source, campaign and creative — stitched through to sales outcomes so budget flows to what actually closes.

Retrained weekly

The model is retrained every 7 days. As buyer profiles drift — new towers, new zones, new price bands — it adapts automatically.

Inside the residence

Unit interiors and shared facilities.

Residence interior

Shared amenities

Results · 6 months

The numbers that earned the next contract.

184%

Increase in qualified leads

47%

Lower cost per lead

2.3×

Conversion-rate lift

500+

Enquiries in first 6 months

“Axccelerate's integrated approach significantly improved our lead quality — reaching qualified buyers both locally and internationally.”

Park Origin

Marketing Team · Bangkok

156%website traffic

45+keywords first-page

215%social reach

4:20avg time on site

Can AI sort your leads like this?

Share your campaigns and enquiry data, and we'll map where an AI-scoring layer could reclaim the hours your sales team is spending on the wrong leads.

Start a brief

184% more qualified leads —
AI deciding which to call first.

Ultra-luxury towers in Bangkok's most sought-after locations.