Outranking our own parent brand —
and the OTAs.

InterContinental Phuket was a newly-opened 5-star resort being buried in search by its own parent brand (ihg.com) and the major OTAs. We built an AI-accelerated content pipeline that mapped every commercial Phuket query, drafted each page in the resort's brand voice, and pushed the property into the top 5 — above Tripadvisor, Booking and IHG itself.

The challenge

A luxury resort buried by its own corporate parent.

Every “InterContinental Phuket” search routed through ihg.com's generic corporate page. Every “Phuket luxury resort” search was owned by Booking, Tripadvisor and a handful of travel authorities. And the property's in-house content team could realistically ship five pages a month — not the hundreds needed to cover a destination this competitive.

So we built the content engine that outranks the aggregators.

A SERP authority monitor, and the content pipeline that feeds it.

Here's one tracked query watching the property climb past the aggregators — then the four components running behind it in production.

Can an AI content pipeline outrank the aggregators for your property?

Share your property and its core search market, and we'll map where an AI-accelerated content engine could displace the OTAs on your highest-value queries.