How Axccelerate Amplified Elektrohertz's Market Presence Through Strategic Digital Solutions
Elektrohertz, a leading marine and hospitality electrical systems expert, partnered with Axccelerate to streamline their lead generation process and enhance their digital presence across South Europe. Through an integrated digital approach, we helped transform their business development strategy and achieve remarkable results in service inquiries and client acquisition.
165%
INCREASE IN QUALIFIED SERVICE INQUIRIES
2.1X
GROWTH IN CONVERSION RATE
“Axccelerate has revolutionized our lead management process, helping us efficiently handle inquiries across multiple countries and sectors. Their integrated digital approach has significantly improved our response time and client satisfaction rates.”
Elektrohertz
Meet the Business
With 15 years of experience, Elektrohertz provides specialized electronic and electrical diagnostics, repair, and installation services for the marine and hospitality industries. Their expertise spans across merchant navy vessels, chemical oil tankers, and LNG membrane tankers, serving prestigious clients across Croatia, Italia, Montenegro, Monaco, and Slovenia.
The Challenge: Optimizing Lead Generation in a Specialized Market
Elektrohertz faced several key challenges in their specialized technical service market:
- Complex lead management process across multiple countries
- Need to effectively nurture technical service inquiries from diverse industry sectors
- Difficulty tracking and managing client communications across marine and hospitality sectors
- Limited automation in their sales process
- Competition from local service providers in each market
Strategic Solutions to Drive Service Inquiries
Axccelerate developed a comprehensive digital strategy that included:
Email Marketing Management
- Implemented segmented email campaigns for marine and hospitality sectors
- Created automated welcome sequences for new inquiries
- Developed technical newsletter campaigns showcasing expertise
- Established maintenance reminder systems for existing clients
CRM Integration
- Implemented comprehensive CRM solution for lead tracking
- Created automated workflow processes for inquiry management
- Developed custom reporting dashboards for lead source analysis
- Integrated multi-language support for diverse market needs
Lead Nurture Marketing
- Designed specialized nurture sequences for different service types
- Created targeted content for various vessel categories
- Implemented automated follow-up systems
- Developed service recommendation engines based on client profiles
PPC Management
- Launched targeted campaigns across Google Ads network
- Created specific audience segments for marine and hospitality sectors
- Implemented location-based advertising across service areas
- Utilized dynamic service ads showcasing different specializations
Results That Drive Revenue.
Through our integrated digital marketing approach, Elektrohertz achieved significant results:
INCREASE IN QUALIFIED SERVICE INQUIRIES
IMPROVEMENT IN LEAD RESPONSE TIME
INCREASE IN REPEAT CLIENT BOOKINGS
GROWTH IN CONVERSION RATE
Key Performance Highlights:
- Generated over 300 qualified service inquiries within the first 6 months
- Reduced lead response time from 24 hours to 4 hours
- Decreased cost per lead by 52% through optimized PPC campaigns
- Increased email engagement rate by 57%
- Expanded service territory coverage by 40%
Looking to Optimize Your Technical Service Business?
Axccelerate specializes in creating comprehensive digital marketing strategies for specialized technical service providers. Our expertise in email marketing, CRM integration, lead nurturing, and PPC can help you reach and engage with qualified clients, ultimately driving more service bookings for your business.
Contact us today to learn how we can help your technical service business achieve similar results.
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