Question 1

What is conversion rate optimisation, and what does it actually change on my site?

Accepted Answer

CRO is the system of tests, measurements, and interface changes that take visitors you already have and turn more of them into customers. Practically, that means: funnel analytics to find where drop-offs happen, heatmaps + session recordings to understand why, A/B and multivariate experiments to validate fixes, and ongoing personalisation so returning users see a sharper experience each visit. Traffic stays the same — conversion rate goes up.

Question 2

How much does CRO cost?

Accepted Answer

Three plans: Lite ($975/mo, with a $1,575 initial optimisation) covers landing page creation, funnel analysis, and standard heatmap testing. Pro ($1,795/mo, $2,475 initial) adds advanced heatmaps, multivariate testing, and personalised conversion strategy. Enterprise ($3,795/mo, $3,795 initial) adds advanced UX design, full user-behaviour analysis, personalisation, and full-funnel optimisation. Custom scopes available above Enterprise — typical retainer range $800–$10,000/mo across the industry.

Question 3

How long until we see measurable conversion lift?

Accepted Answer

Most clients see first meaningful lift inside 30–60 days once the initial optimisation lands — that is the baseline funnel audit, top-priority UX fixes, and the first experiment wave. Statistical significance on individual tests typically needs 2–4 weeks of traffic depending on volume. Compounding gains (the real payoff) show across months 3–6 as the experiment backlog clears and personalisation kicks in.

Question 4

Do you do CRO on every platform, or only the website?

Accepted Answer

Primary focus is your owned site — landing pages, checkout, forms, and key funnels. We also run CRO on paid-social landing pages, email sequence conversion points, and LINE/WhatsApp conversation flows where relevant. For Shopify/WooCommerce/Magento stores we integrate with the platform natively; for custom sites we work via your CMS or GTM.

Question 5

What tools do you use — and do they cost extra?

Accepted Answer

Stack: Hotjar or Microsoft Clarity for heatmaps and session recordings, Google Optimize's successors (GrowthBook, VWO, or similar) for experimentation, GA4 + server-side GTM for event tracking, InsightAX for cross-channel attribution, and custom AI lead-qualification models where lead scoring is in scope. Tool licences for small-volume sites are usually included; enterprise-volume licences are passed through at cost.

Question 6

What is the difference between conversion rate and click-through rate?

Accepted Answer

Click-through rate (CTR) measures the percentage of users who click a specific element — a link, a button, an ad. Conversion rate measures the percentage of users who complete the desired outcome — a purchase, a form submission, a booking. A high CTR without a matching conversion rate means you are driving attention but losing it before the finish line. CRO fixes that last-mile leak.

Question 7

How is your AI lead qualification different from the scoring in our CRM?

Accepted Answer

Most CRM scoring is rule-based — 'director title = +20, opened email = +5'. That worked ten years ago. Our model reads the full lead profile, enriches it with firmographic and behavioural signals from your site, and scores against a model trained on your own closed-won vs. closed-lost data. Every new lead gets a confidence-weighted score inside seconds of the form submission, and the same signal is pushed back into Meta/Google bidding so ad algorithms optimise for leads that actually close.

Question 8

Will I lose my historical test data if we part ways?

Accepted Answer

No. Tests live in tools under your ownership (GrowthBook/VWO/Hotjar accounts you control, or accounts we transition to you). Experiment results, heatmap recordings, and personalisation rules are yours. We treat this the same way we treat ad accounts on paid-social — the learnings you paid for stay with you.

Turn the traffic
you already have
into revenue.

CRO that ships.
And compounds.

Lift measured in pipeline, not %

AI as the signal layer, not the magic bullet

Tests that ship, not tests that pile up

Every step of the funnel.
Every lead that lands.

Funnel Analytics & Heatmaps

Every experiment.
Every lead.
Tied to pipeline.

Conversion lift, measured in pipeline.

CRO without the plateau.

Transparent CRO pricing.
Tied to outcomes.

Common questions.

Stop buying more traffic.
Convert the traffic you have.

Turn the trafficyou already haveinto revenue.

CRO that ships.And compounds.