A salon booking platform,
built from the first line of code.
booqwell is booking and payments software for salons, spas and other appointment businesses. We designed and developed all of it: each salon's online booking site, the staff console, Clover and Dejavoo payment integrations, text-message automation, AI replies and a voice receptionist that answers the phone.
About the product
One platform, with a booking site for every salon on it.
Every business on booqwell gets its own branded booking site at its own address, a console for the owner and staff, and accounts for its clients. A salon with several locations runs them all from one login, with its menu, team and payment settings kept separate per location.
The pilot is Lotus Nail Studio in Pittsburgh. Its 48 services and 8-person team came across from its previous booking software with an import tool we wrote for the move, so the salon didn't have to retype its menu.
So we built the booking, the payments and the front desk as one system.
Payments · Clover API and Dejavoo integration
The salon keeps its terminal. The booking system connects to it.
Instead of making salons switch processor, booqwell plugs into the one they already use. The card number goes straight to the processor; booqwell only ever stores a token.
Clover integration
- Each location connects its own Clover account through Clover's OAuth sign-in
- Card on file at booking through Clover's hosted card field (Ecommerce API)
- No-show and late-cancel fees, charged only after a manager approves each one
- Checkout charges plus full and partial refunds from the console
- Payments taken on a Clover Flex or Mini flow back through webhooks and the REST API, matched to the visit with the tip
Dejavoo integration
- Built on Dejavoo's iPOSpays platform for salons on Dejavoo terminals
- Terminal sales sent from the console to the device at the desk
- Card on file for bookings and policy fees through the iPOSpays gateway
- Settled payments reconciled against booqwell visits
- Same console, same checkout screen, whichever processor the salon uses
AI receptionist · AI replies · SMS automation
A front desk that picks up while everyone's hands are busy.
The AI works from the salon's real menu, prices, hours and live calendar, so its answers are the salon's answers. Anything it can't handle lands in the team's inbox with the conversation so far.
The AI and the team see the same client record: preferences, notes, card on file and every past visit.
Who it's for
Built for any business that runs on appointments.
Nail and hair salons came first, but the same engine covers every business that sells time with a person, a room or a chair.
Nail salons
Group bookings for up to five people, with staggered starts across technicians.
Hair salons
Clients pick a stylist or “any available”, and fair rotation spreads the work.
Barbershops
A walk-in waitlist runs next to booked chairs on the same calendar.
Day spas
Room and station limits stop two treatments landing in one room.
Med spas
Card on file and no-show fees protect high-value appointments.
Massage therapists
Series packages track how many sessions a client has left.
Lash & brow studios
Clients move or cancel from their own account, with no phone call.
Waxing studios
Reminders 24 hours ahead and follow-ups for abandoned bookings.
Tanning salons
Gift cards sold online and redeemed at checkout.
Tattoo & piercing
A written cancellation policy the client agrees to before booking.
Pet groomers
Client records keep notes, preferences and full visit history.
Fitness & yoga
Packages, plus calendar feeds to Google, Apple and Outlook.
Engineering
Built like a product, not a prototype.
Booking software handles other people's money and other people's clients. Getting it wrong means double bookings and charged cards, so the foundations got as much attention as the screens.
Questions
Thinking about your own booking app?
The questions businesses ask us most about custom booking software, payment integrations and AI receptionists.
Have a booking app in mind?
Tell us who books, what they pay for and which terminal sits on your counter. We'll scope the booking engine, the payment integration and the AI front desk you'd need.
Start a brief