What the trigger engine does
Real-time triggers as production infrastructure — not a campaign builder.
Built to ingest behavioural events at scale, classify intent with AI, dispatch actions on the right channels, and audit every fire — wired into your CRM and your nurture stack.
Real-time event ingestion across the stack
Pageviews, scroll depth, video plays, form starts, cart events, ad clicks, email engagement — all merged into a single behavioural stream the moment they happen.
AI intent classification per signal
Each event gets classified by an intent model — Evaluating, Hesitating, Buying, Dormant, Re-engaging — with confidence so the system knows when to act and when to wait.
Signal-weighted triggers, not fixed timers
Time-based drips wait whether or not the lead is ready. Our triggers fire only when the lead's behaviour earns the next action — no premature emails, no irrelevant SMS.
Branching journeys with cooldowns + suppression
Each trigger respects channel-level cooldowns, frequency caps, suppression lists, and quiet hours. Action dispatch never spams a lead the system has already touched.
Decision audit on every fire
Every trigger logs which signal fired it, which intent classification it matched, which policy rule applied, and what action ran. Replayable, reviewable, overrideable.
Multi-tenant for agencies — per-client rule books
Each client workspace gets its own intent model, trigger policies, action templates, and channel inventory. Run trigger automation across a roster from one deployment.
Where triggers earn their keep
Same engine. Many motions.
Same event ingestion, same intent classifier, same audit spine — tuned per motion. Pricing-page intent, cart recovery, win-back, sales handoff, agency multi-tenant, and long-cycle services all run on the same engine; only policies, channels, and tuning change.
B2B SaaS · pricing-page intent triggers
Repeated pricing visits, demo replays, and idle-then-return patterns trigger personalised case studies, AE alerts, or boosted retarget bids — depending on the lead's signal-weighted intent.
E-commerce · cart-save + recovery sequences
Cart abandonment isn't 'send the same email after 1h'. The system reads cost-checking, distraction, and tab-inactive signals separately and triggers the right channel — email, SMS, WhatsApp — at the moment that recovers the order.
Re-engagement · win-back without spam
Dormancy detected via decay signal triggers a win-back sequence with distinct creative. Re-engaging clicks then cascade into the active lifecycle — not back to the start of a generic drip.
Sales handoff · context-rich AE alerts
Sales-ready intent classifier triggers a Slack / Teams alert to the right AE with the lead's last 3 events, top intent signals, and a suggested opener. AEs spend the day on warm conversations.
Agencies · trigger policy per client book
Each client gets its own policy library — eligibility, cooldowns, channel inventory — running on the same engine. Productise behaviour-triggered nurture across a client roster, not as a bespoke build per account.
Inbound services · long-cycle intent
Multi-week consideration cycles get scored on momentum signals (returning visits, content depth, stakeholder spread) rather than fixed timers. Triggers fire when the lead's trajectory says they're ready.
Models inside the engine
Multiple models. One decision per trigger.
Each model handles a distinct part of the trigger pipeline — classification, trajectory, policy matching, dispatch — and the outputs combine into one auditable fire per event.
LLM-backed classifier that reads each behavioural event in context and returns a labelled intent (Evaluating, Hesitating, Buying, Dormant, Re-engaging) with confidence.
Reads the lead's recent event history as a trajectory rather than isolated events. Distinguishes 'first pricing visit' from 'fourth pricing visit in 48h with two demo replays'.
Matches classified intents against your trigger policy library — eligibility checks, channel cooldowns, frequency caps, suppression rules — before any action dispatches.
Picks the right channel for the action (email, SMS, WhatsApp, retargeting, AE alert), formats the payload, and writes audit + provenance back to your CRM record.
Signals wired into every trigger
Every input that earns an action — integrated.
Web behaviour, marketing engagement, ad-platform signals, commerce events, CRM activity, product telemetry — pulled in parallel, normalised into one event schema, classified before any action fires.
Solution & technology — not a campaign service
Built to deploy. Built to co-deploy.
Behaviour-triggered nurture shouldn't be locked into a managed-service contract. The trigger engine is infrastructure you deploy inside your own stack — directly, with your engineers, or alongside us. Agencies productise it across a client roster; in-house teams embed it into their ops layer; founders run it as the spine of their CRM.
- In-house growth teams — Run triggers as a permanent component of your nurture stack. Your engineers own the deployment, we tune the classifier and policy library.
- Agencies + consultancies — Run trigger automation across a client roster with workspace isolation, per-client policies, and white-label audit outputs.
- Founder-led ops — Spin it up on top of your CRM in weeks. The system carries the qualification + dispatch load — no ops team needed to make it work.
Why Axccelerate for triggers
Not a workflow builder.
A trigger engine.
Workflow builders ask you to wire fixed timers and branches by hand. Our trigger engine reads intent, decides per-event whether to fire, and audits every action — so the journey adapts to the lead, not the other way round.
Pricing
Priced to the deployment, not the trigger volume.
We scope against your channels, your trigger library, and your client/book footprint before quoting. Agency multi-tenant deployments price differently from a single in-house team — both are first-class citizens.
Your trigger engine — engineered.
30-minute scoping with a senior engineer. You'll leave with a deployment plan, integration sketch, and realistic timeline — whether you're shipping it for your own pipeline or for a client roster.