What we build
A retail stack that stops channels arguing with each other.
Each capability is a production component — not a proof-of-concept — integrated into your POS, OMS, e-com, and app layers, with observability and compliance built in from day one.
POS ↔ e-commerce ↔ app synchronisation
Every store system, every e-com site, every native app writing to one orchestration layer — so a purchase in-store instantly updates the app basket, and a web wishlist is visible at POS checkout.
Unified customer profile (CDP)
Identity resolution across email, mobile, loyalty card, device, and web cookie — merged into a single profile with confidence scores, CLV, segment, and channel-preference history.
Order-routing logic (SFS · BOPIS · R&C)
Each new order solved against cost, stock depth, proximity, carrier ETA, and store-associate commission fairness — routed to the location that wins all five, with rollover to DC as fallback.
Unified inventory visibility
Store floor, DC, in-transit, and supplier-inbound stock visible as one position — with per-channel exposure rules so nothing oversells and reserved stock is honoured everywhere.
Returns orchestration across channels
Return what the customer bought online to any store, refund to any payment method, resell from the correct location — with full audit trail and per-jurisdiction policy enforcement.
Loyalty-points + promotions unification
Points earn and redeem on every channel. Promotions enforced consistently — same code valid online, in-store, and in-app, with per-market pricing-parity checks.
Retail motions we orchestrate
Every omnichannel flow, one engine.
Same unified profile, inventory ledger, and routing engine — behaviour shaped per motion. Shared infrastructure, per-flow policies, and portfolio-level measurement. Every motion listed below runs on the same stack; only the policies and state machines change.
Unified customer profile
CDP that reconciles email, mobile, loyalty card, and web cookie into one profile with confidence scoring — the foundation every other omnichannel feature depends on.
BOPIS + reserve & collect
Buy-online-pick-up-in-store and 2-hour reserves with live stock checks, SA notifications, and automatic release rules when a customer doesn't arrive in the window.
Ship-from-store fulfilment
Online orders routed to the store with stock + proximity + cost + commission-fairness advantage. Picker workflow, carrier handoff, and customer visibility on one state machine.
Unified inventory + allocation
Store, DC, and in-transit stock mirrored in near-real-time — with per-channel exposure rules, safety-stock floors, and replenishment triggers that stop overselling at source.
Returns orchestration
Return any purchase to any channel — online-to-store, store-to-online, cross-banner — with refund routing, resell logic, and per-market policy enforcement built in.
Omnichannel attribution
Multi-touch credit across web, app, email, social, and store-associate assists — so marketing budget and store commission stop fighting each other over the same sale.
Model families we deploy
Separate models for identity, inventory, routing, and attribution.
Each model family covers a distinct decision — blending their outputs into a single orchestration layer gives you coverage, resilience, and a per-decision audit trail a single monolithic system can't match.
Probabilistic + deterministic identity resolution across email, mobile, loyalty ID, device, and web cookie. Confidence-scored merges, survivorship rules, and reversible consent handling.
LP objective combining fulfilment cost, proximity, store stock depth, carrier ETA, and SA commission neutrality. Solved per order in under 300ms with fallback to DC when scores are close.
Probabilistic positions for every SKU — reconciles POS scans, DC moves, carrier feeds, and supplier ASNs. Exposure rules prevent overselling even under system lag.
Credit assignment across web, app, email, paid social, and store-associate swipes — with commission-fairness constraints so the right touch is rewarded without starving another.
Data sources wired into every flow
Every transaction, every event, every move — captured.
Streamed into the unified ledger, normalised to a shared schema, and versioned alongside the decisions they drive.
Explainability, not just outcomes
A reason for every route, a trail for every merge.
Every fulfilment decision, identity merge, and promotion exposure is accompanied by the features that drove it, the version of the logic that made the call, and an operator-facing explanation — generated at decision time, indexed for audit, and available to your store managers, regulators, and contact centre.
- Per-route scoring trail (cost · stock · proximity · fairness)
- Identity-merge provenance with reversible consent
- Promotion-exposure log per channel + market
- Aligned to PDPA, GDPR, PIPL, and PCI DSS
Frameworks we align to
Why Axccelerate for omnichannel
Not a connector.
An orchestration stack.
Point connectors sync data one way and call it a day. Our stack unifies identity, routes orders, audits pricing, and attributes revenue — the infrastructure a real omnichannel retailer actually needs.
Pricing
Priced to the footprint, not the order volume.
Omnichannel deployments are custom — we scope against your banners, markets, and existing POS / OMS stack before quoting.
Glossary
The vocabulary behind every channel.
A quick reference for the terms that show up in omnichannel retail — the ones your POS, OMS, and marketing teams will all use.
- POS
- Point of Sale
The in-store system that rings up transactions — hardware (terminals, scanners, card readers) and software (item lookup, tenders, receipts, end-of-day close). The anchor system most omnichannel flows integrate with first.
- CDP
- Customer Data Platform
A purpose-built database that resolves customer identity across channels and devices, merges their behavioural and transactional history, and exposes segments and profiles to downstream systems.
- Identity resolution
- Profile-merge across channels
The process of deciding that an email, a mobile number, a loyalty card, and a web cookie all belong to the same real person — scored probabilistically, with survivorship rules when attributes clash.
- OMS
- Order Management System
The brain that routes, tracks, and reconciles orders across channels and fulfilment locations. Decides whether an order ships from DC, SFS, or is reserved for pickup — and maintains the order state machine.
- SFS
- Ship-From-Store
Using physical store inventory to fulfil online orders. Reduces delivery time and DC load, unlocks hyper-local inventory, and turns understocked online SKUs into fulfillable ones — if the routing engine chooses well.
- BOPIS
- Buy-Online-Pick-up-In-Store
Customer pays online and collects in a physical store — usually within hours. Requires live per-store stock, reserve-and-hold logic, associate notifications, and auto-release when the customer doesn't arrive.
- Reserve-and-collect
- Reserve-without-payment in-store
Customer reserves a specific item in a specific store for a fixed window (usually 2-24 hours) without paying — then pays on collection. Needs stock locking and auto-release plus clear communication.
- Ship-to-store
- Delivery to a store as pickup location
Customer orders online, the item ships from DC to a nominated store, and the customer collects there — often used when SFS stock isn't available locally. Slower than BOPIS but broader range.
- Allocation
- Stock split across locations
The strategic decision of how much of each SKU to send to which stores and DCs, based on forecast demand, floor space, and replenishment cadence. Gets the right stock close to the right customer.
- Routing
- Per-order fulfilment decision
The tactical, per-order decision of which location fulfils this specific order — informed by allocation but solved in real time against cost, proximity, stock, carrier ETA, and commission fairness.
- Unified inventory
- Single view across store + DC + in-transit
One logical stock position spanning every physical location and pipeline — so a query for 'stock in region X' returns the same answer whether asked by web, app, POS, or the contact centre.
- Store mode
- Mobile POS / associate tablet
The handheld or tablet that a store associate uses on the floor — lookup, stock check, clienteling, mobile checkout, endless-aisle order creation. Depends on the unified inventory and profile.
- Click-and-collect
- Generic pickup-in-store flow
The umbrella term for BOPIS, reserve-and-collect, and ship-to-store — any motion where the customer transacts online and collects physically. The routing and reserve rules differ per sub-flow.
- Endless aisle
- In-store access to full catalogue
Store associate orders from the full enterprise catalogue on behalf of a customer standing in the shop, shipping from DC or another store when the requested item isn't on the floor. Saves the sale.
Your channels, speaking one language.
30-minute scoping with a senior engineer and a retail-ops operator. You'll leave with an integration sketch, an identity-resolution plan, and a realistic timeline — not a sales pitch.