What we build
A direct-channel stack that pays back commission inside the first year.
Every capability is production-grade infrastructure — wired into your PMS, CRS, and CDP, measured against direct share and direct ROAS, and owned by a team that ships weekly.
Personalised offer engine by segment
Offers, perks, and room mixes tuned to past-stay history, traveller type, and arrival market. Loyalty vs first-time, leisure vs corporate, short-haul vs long-haul — each gets a different homepage and rate page.
OTA rate-parity guard
Continuous shop across OTA + metasearch for every shop date. Parity drift flagged within 45 minutes, with reshop instructions wired back to your channel manager — not left to a weekly spreadsheet.
Guest CDP wired into the booking engine
A unified guest profile from SynXis, SHR, D-Edge, or SiteMinder wired into the IBE. Recognised guests skip form fields, see their language, and land on the right rate page on the first click.
Metasearch bidding with ROAS control
Google Hotel Ads, TripAdvisor, Trivago, Skyscanner — bids set per property, per market, per segment. Daily optimisation against direct ROAS, not impression share vanity.
Abandoned-booking recovery
60-minute, 24-hour, and 7-day recovery journeys — multi-channel (email, retargeting, meta), segment-aware, with direct-only perks that don't violate OTA content terms.
Direct-only perk strategy
Upgrades, F&B credits, late check-out, flexible cancel — structured so direct always beats the OTA on experience without triggering rate-parity clauses. Tiered by loyalty status.
Who this is for
One platform, every direct motion.
Same personalisation engine, parity guard, metasearch stack, and recovery journeys — tuned for luxury, lifestyle, business, or brand-platform contexts. Every property listed below runs on the same core; only the perk mix, market signals, and integrations change.
Luxury resort groups
Multi-property luxury chains repositioning from OTA-heavy to direct-first. High-ADR, long-stay bookings where every commission point matters and personalisation is expected.
Boutique lifestyle collections
Curated 4-15 property collections with distinct brand identities. Cohesive loyalty across the collection while honouring per-property character on each landing page.
Destination resort operators
Leisure resorts with long booking windows where content, imagery, and direct perks (F&B credit, spa, experiences) beat the OTA on experience — not just price.
Business + MICE hotels
Corporate-portal direct share, RFP integration, and group-booking flows. Metasearch tuned to brand and long-tail terms; corporate rates surfaced to authenticated portals only.
Brand-level platforms
Hotel brands launching or relaunching the central booking platform. Multi-language, multi-currency, multi-property infrastructure with consolidated analytics in InsightAX.
Independents fighting OTA dependence
Single or dual-property independents where 60%+ of revenue flows through OTAs. A measured plan that moves share over 9-12 months without triggering parity penalties.
Model families we deploy
No single model wins every booking. So we ensemble.
Four specialised models — personalisation, parity, conversion uplift, and recovery — each tuned to a specific job on the direct channel.
Transformer-based recommender that matches guests to offers using stay history, browsing signals, and market context. Serves the offer within 120ms of page load.
Binary classifier that flags rate drops below BAR parity across shop dates and OTA surfaces. Tuned to ignore member-rate promos and package noise — only real parity breaches.
Gradient-boosted model that scores every session's likelihood of booking direct vs. bouncing to an OTA. Drives perk presentation, sticky-nav variants, and bidding thresholds.
Decides which channel and timing each abandoned cart should receive — balancing email fatigue, re-shop window, and segment preference. Re-learns per property monthly.
Data sources wired into every model
Every signal that moves the booking — integrated.
Pulled in parallel, normalised into a single guest-session schema, versioned alongside the model that consumes them.
Explainability, not just predictions
A perk shown is a decision made — and it carries its reasoning.
Every personalised offer, bid movement, and recovery send carries a reasoning trail — which signals fired, which segment, which perk tier, and why. Revenue and marketing teams can audit any recommendation before it ships, and override with a single click.
Not a black box. A control panel.
- Per-session offer reasoning + segment path
- Metasearch bid-change reasons (ROAS + competitor shift)
- Parity-drift evidence snapshots per incident
- Override and approval workflows for revenue teams
Why Axccelerate for direct-booking
Not a booking engine skin.
A direct-channel stack.
A template booking engine gives you a form. Our stack gives you personalisation, parity, metasearch, recovery, and loyalty — wired to the systems you already run.
Pricing
Priced to the portfolio, not the room night.
Direct-channel deployments are custom — we scope against your brand, properties, and integrations before quoting.
Glossary
The vocabulary behind every direct booking.
A quick reference for the acronyms and terms that show up across commercial, revenue, and digital teams.
- OTA
- Online Travel Agency
Third-party booking channels — Booking.com, Expedia, Agoda, Trip.com — that resell hotel inventory in exchange for 15-25% commission on each reservation.
- CRS
- Central Reservation System
The rate, availability, and restrictions engine behind every booking surface. Examples: SynXis, SHR Allora, D-Edge, TravelClick.
- PMS
- Property Management System
The operational system of record for a hotel — rooms, folios, check-in/out, guest profiles. Opera, Mews, Cloudbeds and Protel dominate the SEA market.
- BAR
- Best Available Rate
The lowest unrestricted publicly-available rate at a property for a given date. Parity clauses typically require OTAs be offered the same BAR as direct.
- Rate parity
- OTA contract rate equality
Contractual commitment that public rates match across OTAs and direct. Narrow parity, wide parity, and lapsed-parity regimes vary by jurisdiction and contract.
- Look-to-book
- Shop-to-booking ratio
Ratio of search sessions to actual bookings. A leisure resort typically runs 1:30-1:50; business hotels tighter at 1:12-1:20. Movement tracks intent signal.
- Metasearch
- Rate-comparison surfaces
Google Hotel Ads, TripAdvisor, Trivago, Kayak — consumer surfaces where hotels bid alongside OTAs for the same shopper. Pay-per-click or commission-based.
- Abandoned-booking
- Cart-drop recovery
The 60-90% of shoppers who start a booking and don't complete. Recovery journeys (email, retargeting, meta) win back 8-18% of them at far lower CAC than fresh acquisition.
- Book-direct perk
- Direct-only benefit
A non-rate benefit — upgrade, F&B credit, late check-out, flexible cancel — offered only on direct bookings. Does not violate most rate-parity clauses.
- ADR
- Average Daily Rate
Total room revenue divided by rooms sold. The core price metric alongside RevPAR. Direct channels typically carry higher ADR after commission-out.
- RevPAR
- Revenue Per Available Room
Rooms revenue divided by available rooms (sold + unsold). The industry's combined price-and-occupancy yardstick; direct-share shifts show up here within 2-3 months.
- GDS
- Global Distribution System
Amadeus, Sabre, and Travelport — the legacy distribution rails used by corporate TMCs and travel agents. Still material for business and MICE segments.
- CDP
- Customer Data Platform
Unified guest profile combining identity, stay history, preferences, consent, and behaviour. Revinate, Cendyn, and Salesforce Hospitality dominate this layer.
- Attribution
- Booking-source credit
Which channels get credit for a booking. Last-click, first-click, and data-driven models all give different answers — meaningful for metasearch vs. email vs. direct-brand.
Your direct channel, engineered.
30-minute scoping with a senior engineer and a hospitality operator. You'll leave with a direct-share plan, integration sketch, and realistic timeline — not a sales pitch.