What we build
Every layer of the product feed — generated, enforced, synced.
Each capability replaces a manual feed-ops workflow your team is already running — with more channels, tighter rules, and auto-recovery where the policy allows. Every disapproval caught inside an hour, not after the paid spend has already been wasted.
Feed generation across every channel
Google Merchant Center, Meta Commerce, TikTok Shop, Pinterest, Snap — one canonical feed, per-channel rules applied at publish, currency and locale handled automatically.
Attribute enrichment at scale
GTIN, MPN, GPC category, product_type, material, colour, gender, and size filled in automatically — the attributes that unlock shopping ads and ranking signal.
Per-channel title + image rules
Meta favours benefit-first; Google rewards long-tail; TikTok wants image-first. One product, many titles — each optimised to the channel's real ranking model.
Hourly disapproval monitoring
Merchant-centre disapprovals and rejections caught within the hour — with root-cause classifier and auto-rewrite queued before traffic loss compounds.
Image-CV optimisation
Auto-crop to 1:1 or 4:5, background-remove for product-on-white compliance, brand-safe negative space — so image disapprovals stop recurring.
Bid-signal hand-off
Feed-level attributes — margin bucket, stock health, performance history — pushed through to bidding so the smart-bidding signal you set actually reflects reality.
Use cases we automate
The feed-ops work nobody wants to keep doing by hand.
Feed hygiene is one of those places where the work is endless, the stakes are high, and nobody celebrates clean runs. These use cases are the ones that pay for themselves the quickest — not because they're glamorous, but because they stop paid spend from being wasted.
SS / AW launch feeds · multi-channel
New-collection launches with 100-1000 SKUs simultaneously ingested, enriched, optimised per channel, and pushed to GMC / Meta / TikTok / Pinterest in one job.
Disapproval recovery workflow
Policy disapprovals flagged hourly, root-cause classified, auto-rewritten where safe, human-escalated where nuanced — typical recovery in 4 hours, not 4 days.
Price + stock parity across markets
Catalogue vs site price drift, currency mismatches, and stock-out misalignment caught automatically and auto-synced across every merchant-centre simultaneously.
Image-CV optimisation pipeline
Auto-crop, background-remove, quality-score — so the 'product-on-white' policies that sink catalogue approval rates stop being a manual photography backlog.
Attribute-gap backfill
GTIN, MPN, GPC, and per-category required attributes filled in across legacy catalogues — unlocking shopping-ad serving for products that were previously invisible.
Smart-bidding signal hand-off
Margin-bucket labels, stock-health flags, and performance-tier tags pushed as custom labels — so Performance Max and Advantage+ actually bid on your truth, not theirs.
Model families we deploy
The intelligence behind every feed decision.
No single model covers every failure mode. Attribute enrichment, image CV, per-channel title generation, and disapproval root-cause classification all run in concert — so catalogue health stays high across every destination.
Fills missing GTIN, MPN, GPC, material, colour, gender, and size attributes from titles, descriptions, and images — confidence-scored and human-reviewed above a threshold.
Auto-crop to channel-specific aspect ratios, background-remove for product-on-white rules, and quality-score images — rejecting the ones that would trigger an image disapproval.
Generates title variants per channel — Google long-tail, Meta benefit-first, TikTok image-first clarity — respecting each platform's length, keyword, and claim rules.
Classifies disapprovals by root cause — regulated claim, missing attribute, image quality, price mismatch, restricted category — and queues the right remediation path.
Data sources wired into every feed job
Every signal that shapes a listing — integrated.
Pulled in real time, normalised into one canonical feed schema, versioned alongside the channel rules that consume them.
Every listing, auditable
A feed isn't just a file. It's a compliance surface.
Every product pushed to every channel carries its source, enrichment trail, policy checks passed, rule versions applied, and destination URL — archived against the SKU. When a disapproval lands, the remediation path is one query, not one archeology project.
- Source + enrichment trail per SKU per channel
- Policy check + rule version archived per publish
- Disapproval root-cause classified and logged
- Image-rights + licence metadata retained
Frameworks we align to
Why Axccelerate for product feeds
Not a feed tool.
A catalogue-compliance engine.
A feed tool pushes whatever you give it. Our engine enriches, optimises per channel, monitors hourly, and auto-recovers disapprovals — so the feed stays the growth lever it's supposed to be.
Pricing
Priced to the catalogue, not the SKU count.
Feed deployments are custom — we scope against your channel count, catalogue size, and image pipeline before quoting.
Glossary
The vocabulary behind every feed job.
A quick reference for the terminology that shows up across GMC, Meta, TikTok Shop, Pinterest, and every tool that sits between your catalogue and the merchant centres.
- GTIN
- Global Trade Item Number
The GS1-issued universal product identifier (UPC, EAN, ISBN, JAN). Required by Google Shopping for most branded products — missing GTINs suppress shopping-ad serving.
- MPN
- Manufacturer Part Number
The manufacturer's internal SKU identifier. Required alongside GTIN on some platforms — particularly useful when GTIN is unavailable or the item is private-label.
- GPC
- Google Product Category
Google's taxonomy for product classification — Level 1 to 7 granularity. Correct GPC mapping is a ranking factor in Performance Max and organic Google Shopping.
- Feed rule
- Transform applied at publish
A rule that modifies a product field as it's pushed to a channel — e.g. prepend brand to title for Google, strip claims for Meta, pad GTIN for Pinterest.
- Disapproval
- Channel-side product rejection
A product refused by a merchant centre — for missing attributes, policy violations, image quality, price mismatches, or destination issues. Fixable; costly if ignored.
- Shopping ad
- Paid product listing
A product ad with image, title, price, and merchant name — served in Google Shopping, Performance Max, Meta Advantage+ catalogues, TikTok Shop, Pinterest.
- Free listing
- Unpaid catalogue surface
A product surfaced for free in Google's Shopping tab, image search, and YouTube — eligible only for catalogues that pass GMC's data-quality and policy checks.
- Attribute enrichment
- Filling missing catalogue fields
The process of inferring or generating required product attributes — GTIN, GPC, colour, material — from titles, descriptions, and images when the source catalogue lacks them.
- Image alt
- Accessible image text
Alternative text describing a product image — required by WCAG for accessibility, useful for SEO, and respected by some merchant centres as a ranking signal.
- Price override
- Channel-specific price
A price sent to a specific channel that differs from catalogue base — used for market-specific pricing, platform-exclusive promotions, or currency conversion rules.
- Availability
- Stock-level status code
The required product availability flag — in_stock, out_of_stock, preorder, backorder. Must stay in sync with real stock to avoid disapproval and wasted ad spend.
- Canonical URL
- Preferred destination link
The canonical destination URL for a product — used by merchant centres to deduplicate variants and by search engines to consolidate ranking signals across versions.
- Checkout-free listing
- Free surface eligible
A listing that qualifies for Google's free product placements across Shopping, Images, and YouTube — a direct consequence of passing the merchant-centre data-quality bar.
- Re-approval
- Post-fix product re-acceptance
The process of getting a disapproved product reinstated — submitting corrected data, triggering a channel re-review, and awaiting the new status (typically minutes to hours).
Your catalogue, optimised at the source.
30-minute scoping with a senior engineer and a feed-ops operator. You'll leave with a channel plan, integration sketch, and realistic timeline — not a sales pitch.