What we build
Every layer of marketplace ops — orchestrated.
Stock sync feeds pricing. Pricing feeds listings. Listings feed ads. Ads feed reconciliation. Reconciliation feeds back into pricing. Each layer documented, versioned, and monitored.
Multi-marketplace stock + price sync
Real-time stock positions and price changes mirrored across Shopee, Lazada, TikTok Shop, Amazon, and Tokopedia — one SKU, one truth, no oversell.
Promotion + flash-sale coordination
Schedule promotions across marketplaces as one calendar — coordinated flash-sale windows, coin campaigns, vouchers, and GWP attachments without inter-channel clash.
Competitor price intelligence
Continuous scan of rival pricing on every marketplace, with margin-floor guardrails. Reprice automatically, explainably, and never below cost.
Listing-health + review monitoring
Listing-health scores (visibility, search rank, ad performance), review velocity, and sentiment tagging — so catalogue quality stays tier-A across every storefront.
Ads management across marketplaces
Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads, and Amazon Sponsored Products — budget allocated by channel share-of-GMV, bids governed per SKU tier.
Commission, fees + returns reconciliation
Commission brackets, ad-spend invoices, returns flows, and dispute handling reconciled per SKU × region — a single finance-ready net-revenue view.
Sellers we orchestrate for
Every shape of marketplace seller. One operating plane.
DTC brands layering marketplaces onto their own storefront, marketplace-only sellers, cross-border merchants, and agencies — same orchestration, different catalogue shape and rule set.
SEA-first multi-channel brands
DTC brands selling on Shopee + Lazada + TikTok Shop across SG / MY / ID / TH / VN plus their own storefront — where one sync mistake means a weekend of manual cleanup.
500+ SKU merchants
Larger catalogues where per-marketplace manual management is no longer viable — variants, size curves, and pricing rules need to be managed in one master.
Marketplace-only sellers
Brands without a DTC storefront running wholly on marketplaces — where marketplace-ops is the entire operating motion and must scale without adding headcount.
Cross-border sellers
Selling from one warehouse into multiple regions — where FX, duty, local price bands, and per-country marketplace TOS all need to be encoded into the same rule set.
Mega-campaign retailers
Brands that live or die by 9.9 / 10.10 / 11.11 / 12.12 / ramadan — coordinated flash-sale cascades, stock positioning, and ad-budget surges as one campaign plane.
Marketplace agencies
Agencies running marketplace-ops on behalf of multiple brands — multi-tenant orchestration, per-client dashboards, and aggregated ads + margin reporting.
Model families we deploy
No single engine runs every marketplace decision. So we compose them.
Price-sync engines sync, scorers grade listings, trackers watch rivals, allocators route ad budget. Each model evaluated independently, each contribution logged on every action.
Streaming sync across Shopee, Lazada, TikTok Shop, Amazon, Tokopedia — normalises variants, enforces one stock truth, and applies per-region price rules and FX.
Composite score combining search rank, CTR, image quality, keyword coverage, ad return, and review velocity — flags listings that need a rewrite, new hero, or tier move.
Monitors rival pricing per SKU × marketplace, suggests reprice moves within a margin-floor guardrail, and logs reason codes so finance can audit every price change.
Allocates ad budget across Shopee Ads, Lazada Sponsored, TikTok Shop Ads, and Amazon SP — governed by channel share-of-GMV, SKU margin tier, and return curves.
Data sources wired into every action
Every signal that moves a marketplace decision — integrated.
Pulled in parallel, normalised into one SKU × marketplace × region schema, versioned alongside the engine that consumes them.
Explainable reprices, not silent changes
A reprice isn't enough. Finance needs the why behind it.
Every price change, ad-budget move, and listing rewrite ships with its top drivers — rival price, margin floor, BSR momentum, ad return — ranked and logged. Merchants can trust, challenge, and override with a full audit trail attached.
- Top drivers per action with contribution weight
- Margin-floor guardrail enforced on every reprice
- Override reasoning logged with approver chain
- Weekly review cadence with merchandising leadership
Frameworks we align to
Why Axccelerate for marketplace management
Not a channel manager.
An orchestration plane.
A channel manager syncs listings. Our orchestration plane syncs listings, arbitrates pricing, coordinates promos, routes ad budget, and reconciles the money — all explainable.
Pricing
Priced to the catalogue and channels, not the order volume.
Marketplace deployments are custom — we scope against your marketplace count, SKU count, and ads surface before quoting.
Glossary
The vocabulary behind every marketplace decision.
A quick reference for the language your marketplace-ops, ads, and finance teams all use — and the terminology each marketplace reaches for in its seller policy documents.
- Marketplace
- Third-party selling platform
A platform like Shopee, Lazada, TikTok Shop, or Amazon where third-party brands list and sell products — the marketplace owns the demand and charges commission per order.
- Seller account
- Per-marketplace merchant identity
The authenticated identity (and API credential) a brand holds on each marketplace. Listings, inventory, ads, and settlements all tie back to it.
- Listing health
- Composite catalogue-quality score
A per-SKU quality score combining search rank, CTR, image compliance, keyword coverage, ad performance, and review velocity. Low scores flag a rewrite or image refresh.
- BSR
- Best Seller Rank
Amazon's per-category rank signal — high BSR drives more organic placement. Used as a health proxy on Amazon; loosely mirrored on other marketplaces.
- Flash sale
- Time-boxed discount event
A short discount window (1-24 hours) with a marketplace-wide demand surge. Requires coordinated stock staging, ad-budget readiness, and often prime placement.
- Coin collection
- Shopee loyalty-currency attach
Shopee's platform loyalty coins awarded per transaction. Attach rate and redemption mechanics materially affect repeat-purchase behaviour on Shopee SEA.
- Buyback rate
- Repeat-purchase ratio
The share of customers who make a second purchase within a fixed window. A primary health signal for marketplace listings and a LTV proxy without PII.
- Dispute rate
- Order-level dispute frequency
Share of orders that escalate into a dispute (refund / chargeback / escalation). High dispute rates degrade seller-health score and can throttle visibility.
- 1P vs 3P
- First-party vs third-party sales
1P = marketplace buys from you wholesale and resells it; 3P = you sell directly via the marketplace and pay commission. Different economics and control profile.
- Managed service
- Outsourced ops per marketplace
When the marketplace or an agency runs day-to-day ops on your behalf. Tradeoff: lower operational load vs less visibility and less control over pricing and merchandising.
- Wholesaler
- Bulk-buy intermediary
A buyer that purchases in volume and resells — some marketplaces (Amazon especially) blend 1P wholesale economics with 3P marketplace mechanics depending on the channel.
- Shopee Mall / Lazmall
- Premium brand tier
Verified brand tiers on Shopee and Lazada that unlock premium placements, return guarantees, and badge visibility. Requires brand authorisation and tier-level SLAs.
- Voucher
- Marketplace-issued discount code
Marketplace or seller-funded discount tokens attached to specific SKUs or checkouts. Attach rate, redemption depth, and stacking rules all factor into margin.
- Commission bracket
- Tiered marketplace fee
Commission rate that varies by category, tier, or GMV band. Finance must model effective rate per SKU × region to get to accurate net-revenue contribution per order.
Your marketplace plane, engineered.
30-minute scoping with a senior engineer and a marketplace-ops operator. You'll leave with an orchestration plan, integration sketch, and realistic timeline — not a sales pitch.