What we build
Clean records. Right routing. Real-time hygiene.
Each capability is a production layer — dedupe, enrichment, scoring, routing, decay detection, reverse-ETL — composed into one hygiene system rather than five disconnected tools.
Real-time dedupe + identity resolution
Every inbound contact checked against your full record set in milliseconds. Variant emails, name spellings, and corporate entities resolved to one canonical identity — with all activity history preserved through the merge.
Firmographic + technographic enrichment
Clearbit, ZoomInfo, Apollo, Cognism — composed into one enrichment layer. Every new record gets industry, size, funding, tech stack, and contact role before the first AE touches it. Stale data refreshed on a rolling cadence.
AI ICP scoring + intent signals
Every record scored against your ICP definition the moment it lands — firmographic fit, behavioural intent, persona seniority. Scores feed routing and reporting; bands tunable per segment, with the reasoning trail attached.
Territory + tier auto-routing
Inbound contacts routed to the right AE pod by region, vertical, deal size, and language — respecting your delegation matrix and AE round-robin rules. Latency from form-fill to AE notification measured in seconds, not days.
Stale-deal + decay detection
Deals stuck in stage past your decay threshold flagged with the reason — no engagement, missed proposal view, owner overload — and the suggested next step. Owner pinged in Slack with full context, not a generic 'follow up' alert.
Reverse-ETL · warehouse → tools
Cohorts and segments computed in your warehouse pushed back into CRM, marketing platforms, and ad audiences. The right segment in the right tool, refreshed continuously — never a stale CSV upload from last week.
Where hygiene lands
Every record, every system, every minute.
Inbound triage, account merges, stale-deal review, cross-system sync, reverse-ETL, list hygiene — same hygiene engine tuned per workflow. Composed from shared primitives instead of rebuilt each time.
Inbound triage at form-fill
Form submissions deduped, enriched, scored, and routed in seconds. The first AE touch happens with a clean, complete record — never a 'who is this' lookup or a Tier-3 lead landing on an enterprise rep.
Account merge + hierarchy
Multiple subsidiaries and regions resolved into a parent-child account hierarchy. Activity history preserved through merges; pipeline rolled up; territory assignment respects the hierarchy without manual rework per quarter.
Stale-deal + pipeline review
Decay-flagged deals routed back to owners with the reason and a proposed next step. Pipeline review meetings replaced with a daily Slack digest; AE time spent re-engaging warm prospects, not searching for stalled ones.
Cross-system sync · CRM + warehouse
Salesforce ↔ HubSpot, NetSuite ↔ Stripe, warehouse ↔ marketing tools. Bidirectional sync that respects record-of-truth hierarchy, dedupes on conflict, and resolves discrepancies with explainable logic per record.
Reverse-ETL · warehouse → tools
Snowflake or BigQuery cohorts pushed into CRM, ad audiences, lifecycle platforms, and chat. Always-fresh segments without a CSV upload pipeline; identity resolution honoured across anonymous and known users.
List hygiene + bad-email purge
Hard-bounce, complaint, dormant, and consent-withdrawn contacts swept to suppression weekly. Sender reputation protected by removing decayed records before sends, not after deliverability tanks.
Model families we deploy
No single model handles every record. So we compose.
Identity resolution, ICP scoring, routing, and decay classification each run on their own model — composed into one hygiene orchestrator with version control at every step.
Resolves variant emails, name spellings, and corporate entities to one canonical identity. Trained on your historical merges; explains every match with the signals it used (email similarity, domain, activity overlap).
Claude Sonnet/Opus running per-record fit scoring — firmographic, technographic, behavioural intent. Output is a 0-99 score with reasoning trail and confidence band; thresholds tunable per segment.
Per-inbound routing decision: which AE pod, which tier, which time-of-day window. Respects your delegation matrix, round-robin caps, and AE close-rate by hour-of-day. Routes the right lead to the right rep without human triage.
Tags every stalled deal with the most likely reason — no engagement, missed proposal view, owner overload, dependency on legal — and suggests the right next-step. Tunable per pipeline stage and deal-size band.
Sources + actions wired into every record
Every system that owns a record — integrated.
Read CRM, warehouse, and enrichment providers. Write back updates idempotently. Reconciled against your record-of-truth hierarchy on every conflict.
Per-record explainability
Every dedupe and merge carries its reasoning. For ops. For audit.
Identity match signals, enrichment provider chosen, score band picked, routing rule applied — captured per record. Operators replay any record's hygiene history step-by-step.
- Match-confidence on every merge
- Provider + freshness on every enrichment
- Reasoning trail per ICP score
- Reversible writes · audit-logged
Frameworks we align to
Why Axccelerate for CRM hygiene
Not a dedupe button.
A hygiene system.
A native dedupe button gives you string matches. Our system gives you identity resolution, enrichment, scoring, routing, decay detection, and reverse-ETL — all with reasoning trails and approval gates.
Pricing
Priced to your CRM and your stack — not seat counts.
CRM hygiene deployments are scoped — we cost against your record volume, integrations, and workflows before quoting.
Glossary
The vocabulary behind every clean record.
A quick reference for the terms that show up in hygiene specs, record trails, and ops reviews — the language your operations and sales-management teams will use during deployment.
- Hygiene
- Record-quality discipline
The discipline of keeping records clean, deduped, enriched, and current. Bad hygiene compounds — every downstream agent (sales, marketing, reporting) is only as good as the data underneath.
- Dedupe
- Duplicate-record removal
The process of identifying and merging duplicate contacts, accounts, or deals into one canonical record. Variant emails, name spellings, and corporate entities resolved to one identity with activity history preserved.
- Identity resolution
- Cross-system identity matching
Connecting anonymous, pseudonymous, and known identities across systems — web sessions, ad clicks, form fills, CRM records — into a unified person or account view.
- Enrichment
- Adding context to records
Augmenting records with firmographic, technographic, and behavioural signals — industry, size, funding, tech stack, role. Composed across providers, with confidence weighting per field.
- ICP
- Ideal Customer Profile
The company profile most likely to convert and stay — usually defined by industry, size, region, tech stack, and use-case fit. AI ICP scoring is per-record fit assessment with reasoning trail.
- Reverse ETL
- Warehouse → tools sync
Pushing computed segments and signals from your data warehouse back into operational tools — CRM, marketing platforms, ad audiences. Always-fresh data without manual CSV uploads.
- Source of truth
- Authoritative system per data type
The system that owns each piece of data — CRM for deals, ERP for finance, warehouse for the analytical source. Hygiene workflows respect this hierarchy and reconcile on conflict.
- Decay
- Record-quality degradation
The gradual loss of record accuracy — stale enrichment, dormant contacts, dead emails, stalled deals. Decay monitoring catches it before it cascades.
- Stage stuck
- Deal not progressing
A deal that has sat in the same pipeline stage past a defined threshold without engagement. AI decay classifiers tag the most likely reason and suggest a next-step.
- Round robin
- AE rotation rule
An assignment rule that rotates inbound leads across AEs to balance load. AI routing respects this while also accounting for capability fit, time-of-day, and historical close rate.
- Reasoning trail
- Per-record audit log
The full record of what the agent saw, what it considered, what it picked, and why — per dedupe, enrichment, score, and route. Available for compliance and tuning.
- Confidence threshold
- Solo-vs-handoff decision boundary
The score above which a hygiene action runs solo, below which it pauses for human approval. Tunable per record type, deal value, and source.
Audit the hygiene.
Ship the workflow.
30-minute scoping with a senior engineer and a CRM-ops specialist. You'll leave with a hygiene map, integration plan, and realistic timeline — not a sales pitch.