What we build
Outbound agents that earn the reply — not chase it.
Each capability is a production component — not a proof-of-concept — wired to your CRM and sales-engagement stack, governed by your suppression authority, and tuned continuously against reply class and complaint rate.
Research-first personalisation
Every outbound starts with a research pass — firmographic, intent, recent triggers, mutual contacts. The first line lands as if a senior BDR read the dossier, because the agent did.
Multi-channel cold sequences
Email, LinkedIn, and where applicable warm phone — orchestrated as one cadence per prospect. Channel chosen per persona, region, and prior engagement; never a templated blast across all three.
Reply classification + intent tagging
Every reply is tagged — Interested, Objection (priced/timing/competitor/authority), Not-now, Out-of-Office, Unsubscribe — with a confidence score. Routing decisions follow the class, not a human's gut read.
Trigger-fired outbound
Funding round, exec change, hiring spike, product launch — the agent fires a relevance-first reach the moment a watched signal lands. Lead time on relevant outreach becomes consistent rather than accidental.
Suppression + graceful close
Hard stops on unsubscribes, soft pauses on Not-now (with re-engage timers), graceful close on objections. Every prospect leaves the cadence with the right next state — never burned, never spammed.
Deliverability + compliance
DMARC/DKIM/SPF, warm-up monitoring, spam-score gating, regional opt-in rules (CAN-SPAM, PDPA, GDPR), and per-domain rate limits. A clean sender reputation is non-negotiable; the agent treats it that way.
Where outbound agents land
One reasoning engine, every outbound motion.
Same research pass, same suppression authority, same compliance gates — every channel, every motion. Cold cadences, trigger-fired reach, warm-path LinkedIn, account-based outreach, re-engagement — all run through the same reasoning loop.
Cold outbound · ICP-targeted lists
Multi-touch email + LinkedIn cadences against ICP-aligned lists. Each prospect researched before send, each touch personalised with cited hooks. Reply rates lift; complaint rates stay clean.
Trigger-fired relevance reach
Funding rounds, exec changes, hiring spikes, product launches — auto-fire a relevance-first reach within 24 hours of the signal. The 'why now' is real, not invented.
LinkedIn warm-path outreach
2nd-degree warm intros surfaced by the research pass — mutual contacts, ex-colleagues, board overlaps. The DM cites the warm path explicitly so it doesn't read as cold.
Re-engagement sequences
Cold leads re-warmed when their context shifts — funding round, hiring, new role. The agent re-engages with a fresh reason to talk; not a 'just bumping this up' nudge.
Account-based outreach · multi-thread
Multiple personas at the same account approached in parallel — economic buyer, technical buyer, end user — each with role-tuned messaging. Account heat is built deliberately, not accidentally.
Reply triage + warm handoff
Interested replies route to the named AE with the prior thread + research dossier attached. AE picks up a warm conversation, never a cold inbox dump. Suppressed replies leave clean.
Model families we deploy
No single model handles every touch. So we compose.
Personalisation, reply classification, channel picking, and cadence management each run on their own model — composed into one agent with version control at every step.
Per-channel, per-persona prompts running on Claude Sonnet/Opus or GPT-5. Picks tone, length, and CTA per prospect-research signal. Multi-model orchestration with automatic fallback.
Tags every reply with intent — Interested, Objection-priced, Objection-competitor, Not-now, Authority-mismatch, Out-of-Office, Unsubscribe. Confidence-banded; low-confidence routes to human review.
Decides per-prospect whether to lead with email, LinkedIn, or a warm intro path. Trained on your historical reply-rate by channel × persona × region; refreshes weekly as new outcomes land.
Decides whether the next touch fires, pauses, or terminates. Honours regional opt-in rules, prior reply state, suppression list overlap, and rate caps per sender × per domain.
Reply classes · same engine
Interested · Not-now · Objection — every reply classed and routed.
Reply tagged Interested with high confidence routes to the named AE — meeting booked if a slot was proposed, dossier and prior thread attached. Cadence pauses immediately.
Soft pause with re-engage timer set to the timing block the prospect mentioned — Q2, July, 'after launch'. Suppressed in the interim; re-fires when the window opens.
Objection-priced, Objection-competitor, Authority-mismatch — each routes to a different next action. Battle-card request, 1-pager send, or graceful close. No template-pushed re-pitch.
Data sources wired into every send
Every signal that earns the reply — wired in.
CRM + sales engagement, email infra, LinkedIn graph, enrichment, trigger feeds, suppression authority. Pulled in parallel before every send, audit-logged alongside the sequence version that produced the touch.
Explainability, not just sends
Every send, every reply — replayable, verifiable.
Every outbound carries the hooks it cited, the model that drafted it, the deliverability score it cleared, and the suppression checks it passed. Every reply carries the classification, the confidence, and the action that followed.
- Hooks cited per personalised touch
- Reply class + confidence on every reply
- Suppression overlap-check per send
- Handoff trail attached to AE pickup
Frameworks we align to
Why Axccelerate for outbound
Not a sequence engine.
An outbound system.
Sequence tools blast templates with a personalisation token. Our system researches every prospect, drafts from cited hooks, classifies replies multi-label, and routes outcomes through suppression-aware compliance gates. We integrate with Outreach + Salesloft when they're already in your stack — but the reasoning happens upstream.
Pricing
Priced to your channels and your stack — not seat counts.
Outbound deployments are custom — we scope against your CRM, sender domains, channel mix, suppression authority, and compliance posture before quoting.
Glossary
The vocabulary behind every outbound touch.
A quick reference for the terms that show up in outbound-agent reports — the language your AEs, BDRs, and sales-leadership team will use during deployment and review.
- Cold outbound
- Unsolicited first-touch reach
First contact with a prospect who hasn't engaged before. Modern cold outbound is research-first — every touch references a real signal, never 'I came across your profile'.
- Cadence
- Multi-touch sequence
A sequence of outbound touches across channels and time — typically 5-9 touches over 14-30 days. Cadence pauses on positive reply; terminates on objection or suppression.
- Reply class
- Tagged intent category
The high-level type of reply — Interested, Objection-priced, Objection-competitor, Not-now, Authority-mismatch, Out-of-Office, Unsubscribe. Class drives the next action — never a human's gut read.
- Personalisation
- Per-prospect message tailoring
Drafting that references real, cited signals — recent posts, hiring spikes, funding rounds, mutual contacts. The opposite of mail-merge {{firstname}} insertions.
- Trigger
- External buying-signal event
A signal that changes buying probability — funding, exec change, hiring spike, M&A, product launch. Detected continuously; auto-fires a relevance-first reach within hours.
- Warm path
- 1st/2nd-degree intro route
A connection through your team's network into the prospect — ex-colleague, shared advisor, board overlap. The agent surfaces the warmest path so the reach lands warm, not cold.
- Suppression
- Block-list authority
The single source of truth for prospects who shouldn't be contacted — unsubscribes, customer-protected accounts, CSM holds. Overlap-checks block every send before it leaves.
- Deliverability
- % messages reaching inbox
The portion of sent messages that actually land in the inbox vs spam vs bounce. Maintained through DMARC/DKIM/SPF, domain warm-up, spam-score gating, and per-domain rate caps.
- Sender reputation
- ESP trust signal
How email service providers (Gmail, Microsoft) score your sending domain. Bad reputation = spam folder; good reputation = inbox. The agent treats it as a non-negotiable invariant.
- Domain warm-up
- Gradual sender ramp-up
Sending small volumes from a new domain over 2-4 weeks before full-volume use. Skip this and your sender reputation cratters; doing it right is table stakes.
- Reply rate
- % prospects who reply
Healthy cold-outbound reply rates depend on ICP fit, personalisation depth, and channel — typical bands run 6-15% for B2B SaaS targeting senior personas, lower for broad blasts.
- Meeting rate
- % sends that yield meetings
The share of sent touches that ultimately produce a booked discovery — typically 1-4% for cold motions, 8-20% for trigger-fired or warm-path reach.
- Complaint rate
- % recipients marking spam
The single most-watched deliverability signal. Sustained complaint rate above ~0.1% will tank sender reputation across all domains using the same IP. Hard cap, monitored continuously.
- Warm handoff
- Context-rich AE pickup
When the agent passes an interested reply to a human AE with full thread, research dossier, and reasoning notes already in the AE's inbox. Never a cold intro.
Outbound that earns the reply.
30-minute scoping with a senior engineer and an outbound-ops specialist. You'll leave with a channel map, deliverability plan, and realistic timeline — not a sales pitch.