What we build
A launch stack that scales with every tower — and earns the regulator's trust.
Every capability is a production component — wired into your CRM, your escrow, and your agency book — not a proof-of-concept stitched together at preview week.
EOI intake with validation + dedup
Expressions-of-interest captured across microsite, sales gallery, agency portal, and WhatsApp — validated, fraud-filtered, and deduplicated the moment they post, with UTM attribution stamped.
Unit allocation + live inventory
Inventory locked per draw, cascading reservations, next-unit logic — no double-booking even when the ballot opens to thousands of buyers simultaneously.
Balloting UX with allocation transparency
Public ballot draws, priority-tier rules for repeat buyers and alumni, and a visible outcome for every EOI — so buyers know where they stand and agencies can defend the process.
Deposit + e-sign, mobile-first
OTP, SPA packets, and deposits collected inside one flow — Adobe Sign or DocuSign plus Stripe, PayNow, or local rails. Buyers finish on their phone in under five minutes.
Agency vs direct channel balance
Channel split enforced per project, agency leaderboards, split-commission audit trails, and conflict detection so the same buyer doesn't get hatted twice.
Developer sales KPIs, live
Velocity per unit type, sellout forecast, priority-tier draw-down, dynamic phase pricing, and absorption analytics — one dashboard for the project director, another for the sales team.
Where developer funnels run
Every launch motion on one stack.
Condos, landed, serviced residences, mixed-use masterplans, DBSS — same funnel, same inventory ledger, same audit trail. Only the rules — eligibility, tranches, channel splits — change per project.
High-rise condominium launches
200-3,000 unit towers with multi-phase releases, tranche pricing, and complex priority-tier rules. EOI through settlement on one stack.
Landed and semi-D launches
Constrained inventory, long sales cycles, high-ticket buyers — with stronger cooling-off and deposit workflows, agent-fit routing, and fallback lists per cluster.
Serviced-residence tranches
Branded-residence and hotel-managed projects with investor emphasis. Rental-yield packs, reservation fees, and scheduled-tranche pricing all supported.
DBSS / BTO (SG) launches
HDB-compliant balloting, eligibility gating, income ceilings, and priority schemes — all wired into the same allocation engine, with full audit for HDB lodgement.
Phased mixed-use releases
Residential, retail, and serviced office under one masterplan — each with its own channel balance, pricing logic, and buyer-tier rules. Co-ordinated from one console.
Agency channel orchestration
Agency onboarding, co-broke rules, split commissions, and leaderboard visibility — wired directly into the developer's sales console.
Model families we deploy
No single model covers a launch. So we ensemble.
Each model covers one part of the funnel — fraud, forecasting, matching, allocation. Blended together they give a sales director forecasts, not guesses.
Gradient-boosted classifier that catches duplicate submissions, synthetic IDs, and agency double-hatting at submission time. Calibrated per launch, improves with every project.
Time-series forecasting per unit-type — 1-bed, 2-bed, dual-key, penthouse. Projects sellout date and signals when dynamic pricing should trigger.
Matches verified EOI buyers to inventory based on stated preferences, browsing history, and affordability band — so the sales team calls with the right unit, not a generic list.
Orchestrates ballot draws, priority-tier rules, cascading reservations, and agency vs direct splits in real time. Every allocation decision is logged and reproducible.
Data sources wired into every launch
Every signal that moves a unit — integrated.
Pulled in parallel, normalised to one buyer / unit / transaction schema, versioned alongside the launch config they run against.
Recommendations with reasoning
Every recommendation comes with the why.
The sales console doesn't just show an allocation outcome or a dynamic-pricing nudge — it shows the reasoning. Why this buyer qualifies for the priority tier, why this unit-type is getting re-priced, why this agency is flagged. Sales and marketing audit before acting.
- Top-feature reason codes on every EOI score
- Audit chain per ballot draw + cascade
- Agency-conflict flags with full re-route path
- Dynamic-pricing nudges with confidence band
Why Axccelerate for developer sales
Not a CRM.
A launch stack.
A CRM stores contacts. A project-marketing agency runs campaigns. Our stack orchestrates the sale — from EOI through deposit, with the audit trail a developer licence demands.
Pricing
Priced to the launch, not to the EOI count.
Launch deployments are custom — we scope against your project book, channel mix, and jurisdictional compliance before quoting.
Glossary
The vocabulary behind every launch.
A quick reference for the terms your sales director, project marketer, and jurisdictional regulator all use — across URA, HDA, PPJB, TH Escrow Act.
- EOI
- Expression of Interest
A buyer's non-binding registration of interest in a launch. Usually precedes balloting or preview-week allocation; often paired with a small refundable fee in SG / MY.
- Balloting
- Public ballot allocation
A randomised or tiered draw used when EOIs exceed available units. Draws must be verifiable and reproducible — our allocation ledger keeps the seed for audit.
- Priority tier
- Pre-ballot allocation tier
Repeat buyers, alumni, staff, DBSS quota holders — given first right to allocate before the public ballot opens. Tier membership is versioned per project.
- Cooling-off
- Statutory rescission window
In SG, a 3-working-day cooling-off period applies to residential OTPs. Developer systems must capture the start time and make rescission costless for the buyer.
- SPA
- Sale and Purchase Agreement
The binding contract between developer and buyer for a unit. Superior to the OTP; triggers the main stage-payment schedule and conveyancing.
- OTP
- Option to Purchase
Pre-SPA instrument granting the buyer the right to purchase a unit for a fixed period after paying a booking fee. Common in SG / MY.
- BU / CSC
- Building Use / Certificate of Statutory Completion
Occupancy certificates granted once construction meets statutory standards. BU is common in MY; CSC is the final SG equivalent following TOP.
- TOP
- Temporary Occupation Permit
The Singapore certificate allowing occupants to move in. Triggers final stage payments; legal completion follows at CSC.
- DBSS
- Design, Build and Sell Scheme
A Singapore public-private hybrid scheme where developers build to HDB-aligned specs and sell at managed prices. Eligibility and income ceilings apply.
- Cascading reservation
- Next-unit fallback logic
When a buyer's first-choice unit is taken in the ballot, the engine cascades to the next-available preference. Every cascade is logged for audit.
- Developer licence
- Jurisdictional permit to sell
MY HDA 1966, SG BCA developer-licence, ID IUJK — the permit required to market and sell units ahead of TOP. Expiry dates tracked inside the launch console.
- Escrow
- Stage-payment trust account
The regulated trust account into which deposits and stage payments flow. Reconciliation between deposit rails and escrow is mandatory per HDA / URA / TH Escrow Act.
- Rescission
- Contract unwinding
Withdrawal from an OTP or SPA inside the cooling-off window. Triggers a refund workflow and releases the unit back to the allocation engine.
- Caveat
- Title-deed protective notice
A legal notice lodged against a title to protect a buyer's interest between OTP and completion. Common in SG / MY; our system records the caveat reference per unit.
Your next launch, engineered.
30-minute scoping with a senior engineer and a launch-systems operator. You'll leave with a funnel plan, integration sketch, and realistic preview-week date — not a sales pitch.