How Axccelerate Drove Premium Property Sales for Park Origin Through Digital Excellence
Park Origin, a leading luxury property developer in South East Asia, partnered with Axccelerate to elevate their digital presence and drive qualified leads for their prestigious developments in Thonglor, Phrom Phong, and Phayathai. Through an integrated digital strategy, we helped transform their online presence and achieve remarkable results in property inquiries and sales.
184%
INCREASE IN QUALIFIED LEADS
2.3X
IMPROVEMENT IN CONVERSION RATE
“Axccelerate has transformed our digital presence, helping us reach and engage with qualified buyers both locally and internationally. Their integrated approach to digital marketing has significantly improved our lead quality and helped us showcase the true premium nature of our developments.”
Park Origin
Meet the Business
Park Origin develops and manages ultra-luxury condominiums in Bangkok’s most sought-after locations. Their flagship project, Park Origin Thonglor, features three stunning towers ranging from 39 to 59 floors, offering 1,182 premium residential units with 60 world-class facilities. With units starting from ฿9.56MB ($280,000 USD), Park Origin caters to discerning buyers seeking the pinnacle of urban living.
The Challenge: Elevating Digital Presence in a Competitive Market
Park Origin faced several key challenges in the competitive Bangkok luxury real estate market:
- Limited online visibility for their premium developments despite their prestigious locations
- Need to attract qualified international and local buyers for high-value properties
- Difficulty showcasing their extensive amenities and unique value propositions effectively online
- Complex conversion journey requiring sophisticated lead nurturing
- Competition from other luxury developments in prime Bangkok locations
Strategic Solutions to Drive Premium Sales
Axccelerate developed a comprehensive digital strategy that included:
Search Engine Optimization (SEO)
- Implemented SEO optimization targeting high-net-worth property seekers
- Created location-specific landing pages for each development
- Developed rich content showcasing amenities, floor plans, and neighborhood highlights
- Optimized for location-based searches in key areas
Pay-Per-Click Advertising (PPC)
- Launched targeted campaigns across Google Ads and Facebook Ads
- Created specific audience segments for local and international investors
- Implemented remarketing campaigns to nurture high-intent prospects
- Utilized dynamic property listings ads showcasing different unit types
Web Design
- Developed a premium, responsive website reflecting Park Origin's luxury positioning
- Created interactive tours of show units
- Implemented an intuitive property search and filter system
- Designed streamlined inquiry forms optimized for conversion
Social Media Marketing
- Established strong presence across Instagram, Facebook, and LinkedIn
- Created engaging content highlighting lifestyle aspects and construction progress
- Developed virtual property showcases and live streaming events
- Implemented social proof through resident testimonials and project milestones
Results That Drive Revenue.
Through our integrated digital marketing approach, Park Origin achieved significant results:
INCREASE IN QUALIFIED LEADS
GROWTH IN WEBSITE TRAFFIC
INCREASE IN SOCIAL MEDIA ENGAGEMENT
IMPROVEMENT IN CONVERSION RATE
Key Performance Highlights:
- Generated over 500 qualified property inquiries within the first 6 months
- Achieved first-page rankings for 45+ targeted keywords related to luxury Bangkok properties
- Reduced cost per lead by 47% through optimized PPC campaigns
- Increased average time on site from 1:45 to 4:20 minutes
- Grew social media following by 215% across all platforms
Looking to Elevate Your Property Development's Digital Presence?
Axccelerate specializes in creating comprehensive digital marketing strategies for premium property developers. Our expertise in SEO, PPC, web design, and social media can help you reach and engage with qualified buyers, ultimately driving more sales for your development.
Contact us today to learn how we can help your property development achieve similar results.
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