How Axccelerate Elevated InterContinental Phuket's Digital Presence Through Strategic Content
InterContinental Phuket Resort, a luxury beachfront property, partnered with Axccelerate to enhance their digital visibility and establish their presence in the competitive Phuket luxury hotel market. Through strategic content creation and SEO optimization, we helped secure prime search rankings and drive qualified bookings.
TOP 5 RANKING
GOOGLE RANKING ABOVE IHG’S OWN PAGE
185%
INCREASE IN SEARCH IMPRESSIONS
“Axccelerate’s strategic approach to content and SEO has significantly improved our digital visibility. Their ability to secure top search rankings alongside major travel sites has helped establish our position in the luxury Phuket market.”
InterContinental Phuket Resort
Meet the Business
InterContinental Phuket Resort is a premium beachfront destination offering world-class amenities and luxurious accommodations in Kamala Beach, Phuket. As a newly opened property under the prestigious IHG Hotels & Resorts portfolio, the resort combines Thai heritage with contemporary luxury to deliver exceptional guest experiences.
The Challenge: Establishing Digital Authority
InterContinental Phuket faced several key challenges as a new luxury property:
- Limited online presence as a newly opened resort
- High competition from established Phuket luxury properties
- Need for authentic, authoritative content
- Competition from major travel review sites
- Building credibility with luxury travelers
Strategic Solutions to Drive Visibility
Axccelerate developed a focused digital strategy that included::
SEO Services
- Implemented comprehensive keyword research
- Developed optimized content structure
- Created strategic internal linking
- Enhanced technical SEO elements
- Optimized for local search terms
Content Marketing Services
- Coordinated luxury travel media visits
- Produced detailed property reviews
- Created engaging visual content
- Developed authentic storytelling angles
- Built quality backlink profiles
Results That Drive Visibility.
Through our integrated digital marketing approach, InterContinental Phuket’s achieved significant results:
TOP RANKING
GOOGLE RANKING ABOVE IHG’S OWN PAGE
INCREASE IN SEARCH IMPRESSIONS
TOP 5
POSITION FOR KEY SEARCH TERMS
GROWTH IN ORGANIC CLICKS
Securing Google Page #1: Above IHG's Official Resort Page
Achieved Google Page #1 visibility, positioning our content above IHG’s official resort page and just below global travel authority The Points Guy.
Key Performance Highlights:
- Achieved #5 Google ranking, outranking IHG's official resort page
- Secured position directly after The Points Guy, a global travel authorit
- Dominated first-page results for "InterContinental Phuket Resort reviews
- Generated quality backlinks from travel publication
- Maintained consistent Page #1 ranking for 6+ months
Looking to Elevate Your Hotel's Digital Presence?
Axccelerate specializes in creating comprehensive digital strategies for luxury hotels and resorts. Our expertise in SEO and content marketing can help you reach and engage with qualified travelers, ultimately driving more direct bookings.
Contact us today to learn how we can help your property achieve similar results.
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