Beyond Traditional Marketing: How Nirvana Beyond Achieved Google #1 Ranking
Nirvana Beyond Rama 9 – Krungthep Kreetha, a prestigious 2.6-billion-baht luxury housing project, partnered with Axccelerate to establish their digital presence and generate qualified leads for their exclusive single-dwelling homes. Through an integrated digital strategy, we helped showcase their unique DECONSTRUCTIVISM concept and achieve remarkable results in property inquiries.
192%
INCREASE IN QUALIFIED LEADS
2.4X
IMPROVEMENT IN LEAD QUALITY
“Axccelerate has expertly captured and communicated our unique architectural vision to the right audience. Their integrated digital approach has significantly improved both the quantity and quality of our leads, helping us showcase the exceptional nature of Nirvana Beyond.”
Nirvana Beyond
Meet the Business
Nirvana Beyond, a joint venture between SET-listed Nirvana Daii (NVD) and KE Group, develops ultra-luxury single-detached houses in Bangkok’s emerging Krungthep Kreetha area. Their flagship project features 90 exclusive units across five distinctive house types ranging from 300-470 sqm, with sophisticated designs incorporating DECONSTRUCTIVISM principles. Located just 10 minutes from Suvarnabhumi Airport and 5 minutes from both Rama 9 Expressway and BTS Yellow Line, the project caters to discerning homebuyers seeking the pinnacle of urban living.
The Challenge: Breaking Through in a Premium Market
Nirvana Beyond faced several key challenges in the competitive Bangkok luxury real estate market:
- Need to effectively communicate unique architectural concept and design philosophy
- Limited digital presence for a new premium development in an emerging location
- Complex product offering with five different house types requiring clear differentiation
- High-value properties requiring sophisticated lead qualification process
- Competition from established luxury housing developments in Bangkok
Strategic Solutions to Drive Premium Sales
Axccelerate developed a comprehensive digital strategy that included:
SEO Services
- Achieved Google Search Page #1 ranking for key luxury real estate terms
- Implemented bilingual SEO optimization targeting high-net-worth buyers
- Created detailed landing pages for each house type
- Optimized for location-specific searches around Krungthep Kreetha area
- Developed rich content highlighting unique DECONSTRUCTIVISM concept
Website Design Services
- Created a premium, responsive website reflecting the project's luxury positioning
- Designed intuitive navigation showcasing different unit layouts and facilities
- Developed optimized lead capture forms for each property type
- Integrated virtual site tours and location highlights
Email Marketing Management
- Created sophisticated nurture campaigns for different buyer segments
- Implemented automated property update notifications
- Developed personalized communication flows based on house type interest
- Established VIP preview invitation system for exclusive events
Digital Marketing Services
- Launched targeted display campaigns across premium platforms
- Created luxury lifestyle content highlighting project uniqueness
- Developed virtual property showcases and exclusive online events
- Implemented retargeting strategies for high-intent prospects
Results That Drive Revenue.
Through our integrated digital marketing approach, Elektrohertz achieved significant results:
GROWTH IN WEBSITE ENGAGEMENT
HIGHER GALLERY VIEW TIME
IMPROVEMENT IN LEAD QUALITY
Key Performance Highlights:
- Generated over 400 qualified property inquiries from target demographic
- Achieved Google Search Page #1 ranking
- Reduced cost per lead by 43% through optimized digital campaigns
- Increased average website session duration from 0:30 to 1:45 minutes
- Grew email marketing engagement rate by 175%
Looking to Elevate Your Property Development's Digital Presence?
Axccelerate specializes in creating comprehensive digital marketing strategies for premium property developers. Our expertise in SEO, website design, email marketing, and digital advertising can help you reach and engage with qualified buyers, ultimately driving more sales for your development.
Contact us today to learn how we can help your property development achieve similar results.
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